Salary Range
$42,000 – $90,000
Job Outlook
6% growth through 2032
Education
Bachelor's in Marketing, Communications, or related field
Work Settings
Remote, Hybrid
About This Career
Social Media Managers create and execute social media strategies across platforms, produce engaging content, grow brand communities, and analyze engagement metrics to optimize performance.
Top Skills
Social media strategyContent creationCommunity managementPaid social advertisingAnalyticsCopywriting
Typical Responsibilities
- Develop social media content calendars
- Create and publish content across platforms
- Manage community engagement
- Run paid social campaigns
- Analyze performance and report KPIs
- Monitor social trends and competitors
Common Certifications
✓ Meta Blueprint✓ Hootsuite Social Marketing✓ Google Analytics
Career Progression
1
Social Media Coordinator
0-2 years experience
2
Social Media Manager
2-5 years experience
3
Senior Social / Head of Social
5-8 years experience
4
Director of Social / VP Marketing
8+ years experience
ATS Keywords to Include in Your Resume
social media managementcontent creationcommunity managementpaid socialengagementInstagramLinkedInTikTok
Related Careers
Hiring Industries
AgenciesE-commerceTechnologyConsumer BrandsNon-Profits
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