Salary Range
$45,000 – $95,000
Job Outlook
6% growth through 2032
Education
Bachelor's in Marketing, Communications, or related field
Work Settings
Remote, Hybrid
About This Career
SEO Specialists optimize websites to improve search engine rankings, drive organic traffic, and increase online visibility through technical optimization, content strategy, and link building.
Top Skills
Technical SEOKeyword researchContent optimizationLink buildingGoogle AnalyticsSearch ConsoleCompetitive analysis
Typical Responsibilities
- Conduct keyword research and analysis
- Optimize on-page and technical SEO
- Build high-quality backlinks
- Monitor search rankings and traffic
- Create SEO-driven content strategies
- Perform competitor analysis
Common Certifications
✓ Google Analytics✓ Google Search Console✓ SEMrush✓ Moz✓ HubSpot SEO
Career Progression
1
SEO Coordinator
0-2 years experience
2
SEO Specialist
2-4 years experience
3
Senior SEO Specialist
4-7 years experience
4
SEO Manager / Director
7+ years experience
ATS Keywords to Include in Your Resume
SEOkeyword researchGoogle AnalyticsSearch Consolelink buildingtechnical SEOorganic traffic
Related Careers
Hiring Industries
AgenciesE-commerceSaaSMediaStartups
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