Salary Range
$85,000 – $190,000
Job Outlook
6% growth through 2032
Education
Bachelor's in Marketing, Business, or Communications; MBA preferred
Work Settings
Hybrid, Remote
About This Career
Marketing Managers plan and execute marketing strategies, manage campaigns across channels, analyze performance data, and oversee brand messaging to drive customer acquisition and revenue growth.
Top Skills
Campaign managementMarketing analyticsBrand strategyDigital marketingBudget managementTeam leadershipSEO/SEM
Typical Responsibilities
- Develop marketing strategy and campaigns
- Manage marketing budget and ROI
- Analyze campaign performance metrics
- Oversee brand messaging and positioning
- Lead cross-functional marketing team
- Coordinate with sales on pipeline goals
Common Certifications
✓ Google Analytics✓ HubSpot Marketing✓ Meta Blueprint✓ AMA PCM
Career Progression
1
Marketing Coordinator
0-2 years experience
2
Marketing Specialist
2-4 years experience
3
Marketing Manager
4-8 years experience
4
Director of Marketing
8-12 years experience
5
VP Marketing / CMO
12+ years experience
ATS Keywords to Include in Your Resume
campaign managementmarketing analyticsbrand strategydigital marketingROIlead generationgo-to-market
Related Careers
Hiring Industries
TechnologyConsumer GoodsHealthcareFinancial ServicesAgencies
Ready to build your Marketing Manager resume?
Paste a job description. Get a tailored, ATS-optimized resume in seconds.
Build My Resume